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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站

A |     Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
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B |     视频欣赏：“过去从未逝去，它甚至从未过去”。1952年，威廉·福克纳在《修女安魂曲》中留下了这样一句经典名言；而在百年后的今天，这句话同样启迪着众多其他作品，也包括我们我们今天要谈论的游戏作品——Rusty Lake，“锈湖”系列。作为一个略带文学质感的词汇，“锈湖”本身就具备极强的叙事张力。在不少玩家与粉丝看来，该系列游戏似乎具备一种与生俱来的独特气质：怪诞、迷离，兼具宿命题材特有的荒诞与纯粹。系列的多部作品层层铺垫、相互联动，逐渐形成了一个日益庞大与完善的世界观体系。而一切故事的原点，则诞生于这个最初仅由两人组成的独立团队之中。11年，19部作品，横跨3个世纪与5代人的恩怨情仇......或许就连“锈湖工作室”自己都未曾预料：当初在这款点击解谜游戏中迸发出的各种奇思妙想，会在未来逐渐发展成为一个日益庞大的“锈湖宇宙”。从15年的系列第一部作品《逃离方块：湖畔》，到前不久刚刚发售的《湖之仆从》，制作组用十余年的时间塑造了一个长青游戏系列；而游戏中有关“锈湖”的故事，则仍没有结束。

C | 2020年1月23日，几名中国玩家在历经重重困难后，终于在上海长乐路611号的一家咖啡店中找到了他们的目标：一个神秘的黑色方块。方块中的线索直接指向了一组五位数密码，它们被用于解放关押在《白门》游戏隐藏地下室中的十位病人。

D | 而像这样的黑色方块，实际还有九个，它们分别隐藏在全球其他九个城市的各个角落。

E | 玩家需要根据《白门》游戏中的病人档案，来破解加密文件推理现实坐标，进而寻找黑方块来得到游戏中的隐藏密码。最终，近两万名玩家参与了这场由锈湖工作室举办的“现实解谜活动”，由此揭开了锈湖宇宙中“白门”精神病院的最后秘密。这的确是锈湖一次成功的线下解谜实践。

F | 在工作室接下来的两部作品《内在往昔》与《地铁：繁花》中，与之类似的大型解谜活动同样备受玩家好评。从游戏到现实、从线上到线下，这类设计确实很好诠释了锈湖系列一脉相承的核心特质：神秘诡谲的氛围、碎片化的叙事表达，以及一个个构思精妙的谜题布局。作为最经典的点击解谜游戏系列之一，锈湖游戏作品或许称不上“最高的山”，但却一定有被评为“最长的河”的资格。

G | 截至目前，包括最近发售的《湖之仆从》在内，锈湖工作室在Steam上的11款作品（包含合集）好评率均维持在95%左右，具备极高的玩家粘性与系列口碑，成为了如今独立游戏中“叫好又叫座”的代表之一。而工作室同样不负众望，在十余年内创造了近二十部作品，一点一点构筑起了一个横跨两个家族、涉及数代人，同时交织着炼金术、长生不老，以及轮回重生的庞大世界观。所以说了这么多，游戏中的“锈湖”到底是什么东西？在剧情表现中，锈湖只是一座坐落于荒野的内陆湖泊，但又作为“超自然意识体”独立于剧情时间线之外，拥有着灵魂跃迁、轮回永生等一系列意义象征。作为整个游戏世界观的基底，“锈湖”实际串联起了系列多部作品共同的叙事主题——记忆。锈湖需要人类的记忆维持本身的运转与存在，而游戏中的记忆作为能被感知的实体，以不同颜色的方块的形式存在：白色象征美好，黑色代表痛苦，蓝色可改变过去，金色则能实现灵魂的终极升华。而玩家的游玩过程，本质更像一个从湖中不断打捞记忆残片的过程：以不同的视角去经历与认识过去，通过不同颜色的记忆来感同身受......在这一过程中，我们通过一次次解谜拼凑过往真相的同时，也在悄然塑造着故事未来的走向。所以你会发现，至少从观感上来讲，锈湖的确构建起了一整套充满神秘主义与超自然元素的概念架构。它们贯穿于游戏的方方面面，既直接服务于剧情故事的发展，同时也为整个游戏额外增添了更多脑洞与灵感设计。比如在作为一切原点的《锈湖：天堂岛》中，艾德兰家族在游戏故事中所经历的一切，就直接取材自圣经旧约《出埃及记》的“十灾”，其中的大多谜题设计也围绕于此展开。而另一方面，相比传统解谜游戏所强调的严谨推理，锈湖系列的谜题设计反而相当意识流，故而在实际体验上其实会更加反直觉。比如有人喝完酒后突然吐出一把螺丝刀，又或者去老太太的嘴中数牙齿找规律获取关键道具......而只要你愿意，去湖中钓鱼也能冷不丁突然钓上一具尸体，也更想不到解谜的关键就隐藏在这具尸体之中。这类脑洞大开的桥段看似毫无道理，但更多时候却是用另一套内在逻辑指引玩家前进。

H | 比如游戏其实存在大量的宗教典故、神秘学符号以及民俗传说作为谜题原型，而你不必完全了解这些充满隐喻、象征意味的文化内容，剧情会自然而言引导你进行尝试，并再次将整个解谜过程作为叙事线索的重要补充。又比如在《逃离方块：剧院》中，玩家需要将风扇叶片上的梵文符号与墙上的画一一对应起来；但如果你恰好又对梵文复杂庞大的语言体系略有研究，其实会发现这些符号又正好对应着古印度婆罗门教中的“六道”，而它们则是锈湖宇宙中“长生不老”秘密的重要背景设定之一，在此后的多部作品中被重点提及。通过多部作品的铺垫与相互关联，锈湖的故事以碎片的形式逐渐拼凑完整。而游戏作为一种可直接交互的载体，玩家也借助探索解谜环节的抽丝剥茧，以不同视角还原出事件的完整真相。这也是除解谜以外游戏的核心魅力所在。正如主创Robin在早期的一次采访所表示的那样：锈湖系列更像一种是“电视剧型”的谜题（Game-like TV series），而作为创作者的他们，其实更希望以“游戏连续剧”的作品模式，来与玩家们一起来揭示有关“锈湖”、有关游戏的更深层次秘密。本文由游民星空制作发布，未经允许禁止转载。更多相关资讯请关注：湖之仆从专区。

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